Monthly Reporting Services

Our SEO reports consist of both general metrics as well as metrics related to our specific SEO objective for each campaign. We feel that it is important for you to see what we are seeing, so that when we make a recommendation or create a strategy, you understand where we are coming from. Below are a few Key Performance Indicators (KPI’s) that we report on:

• Traffic – Site performance taken from your analytics software, such as Google Analytics or Adobe Analytics, with period over period or year over year comparisons. We also take advantage of third party software in order to get a more wholistic picture of how and where users are entering the website.
• Rankings – A report on the rankings of both keywords important to the current campaign, as well as a broader set of terms that will help us see the impact that Google Algorithms and SEO Initiatives are having.
• Content Performance – An analysis of which pages are performing well and which pages are underperforming on your website. We will audit the rankings and traffic, behavior metrics such as bounce rate and sessions duration, and conversions.
• On-page and site issues – This may include meta tags, canonical implementation, and crawl errors, like hard and soft 400 errors and server connectivity issues the bots may encounter. This can also include any issues related to slow page speed or sub-optimal mobile experience.
• Backlinks – This backlink report consists of links acquired, links lost, and possible backlink issues such as links from “toxic” or low trust domains. If there have been any link issues, either from buying links or through negative SEO, we will report our efforts on cleaning up your site’s backlink profile.
• Competitor Research – A review of competitors in your niche for both on page and off page opportunities which can be implemented on your site. We will also record the rankings of your competitors in order to assess how they are performing over time and monitor any SEO improvements they make and any effect it has on ranking performance.
• Conversions – The heart of any business is the amount of sales, conversions, or leads a site can generate. As such, the amount of conversions, where they are coming from and how users that convert on a site behave is important in understanding the health of your website and where to direct our SEO efforts. Whether you gain leads from phone calls, gain sales from a shopping cart, gain customers through phone calls, or use a combination of funnels to convert users, we will monitor and report these metrics and give our feedback on how to contextualize and improve these metrics.
• Trends relevant to your niche – Depending on your website, you may be a niche that is continually upgrading or is affected by news events. We will alert you to any keyword or topic trends relevant to your niche and advise your team on how to capitalize on the trend by creating new content, or updating existing content.
• Work Completed / In Progress – You will be kept up to date with everything that our team is doing in a consistently transparent manner. Whether you just want to keep a thousand-foot up idea of what is going on, or want specific details, we will tailor our reports to give you the type of information that would be most helpful to you.