Paid Search Advertising
Search Engine Marketing (SEM) advertising plays a critical role in today’s business of digital marketing. Paid Search (PPC) campaigns give you the opportunity to pay for your advertisements to show up at the top search results and can yield an incredibly high return on your investment when utilized effectively. Our Paid Search Company and Teams have over 20 years of experience designing efficient ad campaigns. We are a Google Partner qualified by the Google Partners certification program.
All of our accounts are optimized by Google Ads Certified Professionals and are highly successful at achieving the desired results within the given budget. We promote the use of both high and low-volume keywords that provide excellent Return on investment (ROI) while lowering the overall cost of your PPC campaign. Give us a call today at 805-409-7700 to expand your multi-channel funnel and grow your business through online paid advertising.
Improve Your PPC Advertising with Services from Calinetworks
Much like the continually changing environment of Search Engine Optimization (SEO), PPC is a constantly evolving craft and must be pursued continuously to drive the most efficient bang for your buck. With over a decade of experience in PPC, our team understands how to select the right keywords to target, how to write a great ad, and most of all, how to get more of the right potential customers to see that ad. With talented experts on your side, your PPC campaigns will improve the overall traffic to your site and lead your customers to pages that convert into sales. Our PPC consultation services can teach your team how to create low-cost advertisements that: provide more leads for your website, generate more revenue for your business, and increase your overall ROI.
PPC Objectives
Our goal is to establish effective PPC campaigns or to improve the efficiency of your current PPC campaigns. Many of our campaigns result in an increase in the number of clicks for each campaign and lower the average Cost Per Click (CPC) while maintaining or lowering the campaign budget. Below is an example of that strategy for small business advertising with geotargeting.
Below is an example of improving your ad groups and each individual ad to improve clicks, with the combination of lowering your CPC bid and improving quality scores.
LegitScript Certification
In order to be eligible for paid advertising across Google AdWords and Facebook Pay-Per-Click platforms, companies from certain industries require a certification from LegitScript.
The Best Pay-Per-Click Campaigns are Multi-Faceted
A successful Pay-Per-Click (PPC) strategy is essential for enhancing your digital marketing efforts, particularly in complementing your Search Engine Optimization (SEO) initiatives. PPC management grants you greater control and agility than organic search enhancements, enabling rapid ascension to the forefront of search results, a feat that takes considerably longer with SEO. A robust PPC strategy should integrate various advertising channels within Search Engine Marketing (SEM), significantly boosting your business’s web traffic:
- Google AdWords: As the dominant search engine, Google accounts for over 85% of desktop searches and over 90% of mobile searches. Using cost-effective Google Ads positions your website prominently, tapping into the vast pool of potential customers.
- Bing Ads: Ranking as the second-largest search engine, Bing captures 10-15% of the market share. With a substantial user base and generally lower advertising costs compared to Google, Bing offers an excellent alternative platform for advertising.
- Facebook Ads: Facebook stands as the largest social media platform, with billions of active users daily. Advertising through Facebook, whether in news feeds or sidebars, presents a potent means to reach a wide audience and directly engage with your follower base.
- Social Media Ads: Expanding your reach beyond Facebook, ads on other social platforms (TikTok, Linkedin, etc.) can target specific demographics and interests, further enhancing your online presence.
- Other PPC Outlets: Diversifying your PPC strategy with platforms like Apple Search Ads, Instagram, Messenger, Atlas, Audience Network, and Waze Ads can open additional avenues to connect with different segments of your target audience, each with its unique advantages.
Whether your business is small, medium, or large with multiple locations, you can count on our expert team of PPC professionals to build you a campaign that will improve your sales. From products to business branding, we have the experience and knowledge to spend your advertising dollars as efficiently and effectively as possible so your business can grow with a positive ROI. Call our SEO & PPC experts at Calinetworks today for a free quote: 805-409-7700.
