El Paso SEO

SEO Marketing – The SEO process of creating or updating a site so that it ranks better in organic search results. With billions of users searching on Google, Bing, and Yahoo every day, search engines have incredible potential for bringing customers into your business. Optimizing a site to perform better on search engines involves a number of different steps including: Competitor Analysis, Keyword Research, Content Planning and Implementation, Back-link Audits, On-Page Optimization, Web Design for Mobile Responsiveness, Analytics and SEO Reporting to earn your organic search rankings and organic search traffic.

PPC Ads – Also known as PPC/Cost-Per-Click (CPC), paid ads can drive immediate traffic to your site for a cost. Professional management of these ads often increases the return on your investment significantly through the A/B testing of different ad copy, images, and geo-targeting to get the best bang for your buck. These types of campaigns are complementary to SEO efforts and can be run at the same time.

Social Media – Social media marketing allows a business to reach more customers and connect with them on a personal level. Social platforms continue to be used more and more every day and maintaining a profile on sites such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google GMB, Yelp, and TikTok can help your brand be seen by more potential clients.

Link Analysis – Having a robust network of healthy back-links is a vital factor in a search engine’s evaluation of your site’s trustworthiness. Building a successful website involves earning links from highly trusted websites to show that your site is worth promoting. Acquiring these links mainly involves building high-quality content that other sites want to link to.

Website Design – Update the look & usability of your site with a redesign. Professional web design services can: modernize your menu navigation, update logos and pictures to minimize file size, optimize the load speed of your site, improve brand awareness, and create responsive web pages that work well for both desktop and mobile users.

Website Analytics – An SEO expert can analyze a site’s patterns, traffic, and keyword rankings to recognize areas where they can be improved. This process involves research and analysis of: Keyword Rankings, Traffic, Conversions, Bounce Rates, etc. See what’s holding your website back and find new opportunities to improve growth for your digital marketing efforts.

Knowledge Graph – Getting a Wikipedia entry made for your company or personal profile has many strict requirements. An experienced editor can help you create the right Wiki content with credible sources that will help it stay up. This will benefit your company’s Knowledge Graph profile.

ADA Website Compliance – ADA compliance should be a concern for every website owner as many companies are now being sued for their sites not working well for disabled visitors. Reworking a site’s content to be compliant with WCAG 2.0 AA standards can help protect your business from ADA-based lawsuits.