Philadelphia SEO

Search Engine Optimization (SEO) – SEO is a multi-step process of improving a website to rank better in search engine results. With billions of daily users searching on Google, Bing, and Yahoo, search engines have unmatched potential for exposing your brand to more customers. To get a site to rank for more keywords, SEO makes use of strategies such as: Competitor Analysis, Keyword Research, Content Planning and Implementation, Back-link Audits, On-Page Optimization, Web Design for Mobile Responsiveness, Analytics and SEO Reporting to earn your organic search rankings and organic search traffic.

Pay Per Click Advertising (PPC) – Paid ads, also known as Cost-Per-Click (CPC) advertising, can drive immediate traffic to your site for a cost. An experienced copywriter can help you get the most out of your paid campaigns by A/B testing different ad copy, images, and geo-targeting to hone in on the best returns. These types of campaigns complement SEO efforts and can be done at the same time.

Social Media Services – Social media has exploded in popularity over the last few years to the point now where millions of users interact on these platforms every day. Building a social media following through organic & paid ads is becoming a more and more effective strategy for communicating with potential clients on a personal level. A social media management plan can help you build your brand awareness on popular sites such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok.

Link Analysis and Competitor Review – The best-performing sites on the web have a collection of earned links from domains that are considered to be of high trust. Acquiring these links to your site may seem like a difficult task to handle without buying them, but it’s definitely worth the effort to build links the proper way. Google recommends that business owners fill their website with high-quality content that other sites will want to link to. A professional team of content writers can help you achieve this goal.

Web Design Services – Redesigns can refresh the look of your site while making it easier to use. A professional web designer can help you: update logos and pictures to minimize file size, improve brand awareness, modernize your menu navigation, optimize the load speed at which your site loads, and create responsive web pages that work well for users on all types of devices.

Analytics for Websites – With years of experience improving sites, an SEO expert can more easily recognize the weaknesses analyze a site’s patterns, traffic, and keyword rankings. This process involves research and analysis of: Keyword Rankings, Traffic, Conversions, Bounce Rates, etc. See what’s holding your website back and find new opportunities to improve growth for your digital marketing efforts.

Entry for Wikipedia – Are you looking to have your own Wiki article for your company or personal profile? Wikipedia articles have to adhere to many strict requirements in order to stay active. An experienced editor can help you find the right credible sources and write content in a way that will get it approved.

ADA Website Compliance – WCAG 2.0 AA standards imply that websites need to be built in a way so that they are easily accessible for users with disabilities. Many websites do not follow these guidelines and their owners are being sued more and more every year by disabled users who can’t use the site properly. If you own a site, it is critical that you dedicate resources to making sure that it’s ADA compliant. An experienced SEO team can help you create or update a site so that it follows these guidelines.