Charlotte SEO

SEO (Search Engine Optimization) – Modern businesses that are looking to grow are making use of search engines as a marketing platform because users perform billions of searches on them every day. The top-ranking websites on these search engines capture a majority of the traffic with over 60% of users landing on one of the first 3 results for most keywords. SEO is a proven marketing strategy that can help your site rank better among these results when it is done properly. Optimizing sites for search engines involves: Competitor Analysis, Content Planning and Implementation, Back-link Audits, Keyword Research, On-Page Optimization, Web Design or Redesign, Analytics and SEO Reporting to earn your organic search rankings and organic search traffic.

PPC (Pay-Per-Click Marketing) – Paid advertising nets immediate site traffic to those who bid enough to secure the top ad placements. An experienced team of ad copywriters can help you get the best return on your investment by testing out different sets of: ad copy, images & videos, and geo targeting locations to hone in on the ideal target audience. Pay-Per-Click advertising is complimentary to SEO and can be done simultaneously.

Social Media Services – Large social media sites such as such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok give businesses the chance to connect with potential customers on a more personal level. Millions of users are actively engaging with content on these social platforms every day. Creating a social profile for your business & supporting it with paid & organic posts can both directly and indirectly increase the traffic that reaches your site. An experienced social media management team can help start building your brand on social sites today.

Link Building – The top-ranking websites on the internet have a robust structure of links from trusted websites. This increases a search engine’s perception of how trustworthy your site is which has a positive effect on nearly every aspect of the site’s organic performance. These types of links should never be bought, because if it is found that they were purchased or acquired using some other black-hat method, your site can face substantial penalties and may never rank well again. Google states that these links should be acquired by writing high-quality content that other sites want to send traffic to, and a professional SEO team can help you reach this goal of building quality links.

Web Design Services – Proper web design services can make a site more user friendly and improve a number of different metrics that affect its search engine performance. An experienced web designer can help you rebuild or update your site with: updated logos & images with minimum file size, improved brand awareness, a modernized & easy to use navigation menu, faster page load speeds, and a responsive design that scales well to users on all types of devices.

Analytics for Websites – Analytics involves using the site’s traffic, patterns, and keyword rankings to understand how well the site is performing & where it can be improved. This process analyzes the Click-Through-Rate, Dwell Time, Conversions, Bounce Rates, and other key performance metrics.

Wikipedia Entry – Having a Wikipedia page can increase your site’s credibility, link equity, traffic, and visibility on search engines. Wiki pages have strict requirements for publishing, but an experienced editor can help you compile credible sources and build content that will pass the approval process.

ADA Compliance – WCAG 2.0 AA standards require that websites are equally accessible for users with disabilities. Many websites are built in a way that makes them unfriendly to navigate for those with disabilities, and the companies who own these types of sites are being sued for it more and more. An experienced SEO team can help you modify your site so that it is ADA compliant.