Atlanta SEO

SEO (Search Engine Optimization) – Search engines have become some of the most lucrative platforms for advertising your product or service. SEO is a proven strategy that could help your business grow for years to come. Site optimization includes: Competitor Analysis, On-Page Optimization, Keyword Research, Content Planning & Implementation, Back-link Audits, Web Design, SEO reporting, and Analytics.

PPC (Pay-Per-Click Marketing) – Paid ad campaigns direct traffic to your site for a price. Google Ads runs off of a bid auction system where the more competitive a keyword is, the more it can cost to secure the best ad placement for that query, with top placement for some keywords in Georgia costing over $100/click. A typical PPC campaign will A/B test different variable such as: ad copy, images & videos, and targeting locations to find the best converting audiences.

Social Media Services -The growth of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok has given businesses the opportunity to reach out to potential clients in a unique & personal way. Well-managed social media profiles offer multiple benefits to your SEO efforts. With millions of daily users, these sites can drive large amounts of traffic directly into your lead pipeline while building brand awareness with new customers.

Link Building – Trustworthiness is a huge factor in SEO performance. This site trust can be built by acquiring back-links from highly trusted domains around the web. Many sites offer back-links for sale, but these links should be purchased as this can leave your domain permanently burned & unable to rank well. However, it is recommended that you create your site with high-quality content that other site owners find value in linking to.

Web Design Services – Web design can make a site more user friendly and increase its ability to rank organically through a number of different technical improvements. A typical design or redesign package can offer: updated images & logos with minimized file sizes, improved brand placement, modern looking & easy to use main navigation, faster loading pages, and a scaling design that responds well for users on all types of devices.

Analytics for Websites – Analytics involves using a site’s key performance metrics including the traffic, patterns, and keyword rankings to understand where the SEO has the biggest room for improvement. The Analytics process uses things such as the Click-Through-Rate, Dwell Time, Conversion Rate, Bounce Rate, and other data to determine the best direction for future marketing efforts.

Wikipedia Entry – A Wikipedia page can increase your site’s traffic, link equity, and organic visibility on search engines. Having a Wiki page can even help your site get a knowledge graph result on Google, but the editorial process for getting these articles published has strict requirements that must be met. An experienced team of Wiki writers can help you well-supported page that has a good chance of passing the editorial review.

ADA Compliance – Thousands of businesses are being sued every year because their website is built in a way that is not user-friendly for the disabled. When building or redesigning your site, one of the most important things you can do is make sure it’s being done in an ADA compliant way to protect the business from these types of lawsuits. An SEO team can get your site’s ADA compliance to be in line with WCAG AA 2.1 standards.