Our approach to marketing for small business websites involves an entire suite of affordable services which include:

Search Engine Optimization  – Focus on improving user experience and enhancing the volume of organic search traffic through various techniques. This includes: Keyword Research, Competitor Analysis, Website Structure & Optimization services, link auditing, and creating a mobile friendly design and interface. The main idea in SEO is to improve rankings of specific, high volume keywords that will net large amounts of incoming organic, meaning non paid for, search traffic as opposed to paying for ads that get you visitors.

Search Engine Marketing (SEM) Services – Pay-Per-Click (PPC) advertising through Google, Bing, Facebook, and other social media channels can create quick results in traffic boosts or support an already booming SEO campaign. PPC marketing is a great way to break into a busy market and see quick results in traffic boosts, but it does come at a much steeper cost compared to SEO.

Content Services – Creation of a high quality images, video, and text content is what drives a great user experience. Creating quality content that is littered with the right keywords is one of the most important things that can be done for the growth of your website. More well written content gives your targeted keywords a better chance of ranking higher.

Social Media Services – Social media channels like Facebook, Instagram, and Twitter see billions of users every day. Tapping into this market with ads and well managed community engagement is another great way to attract more visitors and gain trustworthy backlinks for your website.

Web Design – Organizing the structure and layout of your website can help produce an engaging and easy to navigate browsing experience for every visitor. Choosing the right theme, designing new logos and images, and making sure that every page is mobile friendly are key aspects in designing a great website.

Mobile Friendly Pages – The mobile market has grown to be larger than the desktop market in many search queries. We make sure that your site is responsive in its design and offers a smooth experience to all mobile users in addition to desktop compatibility.

Analytics – Expert analytics audits and reviews that cover topics such as: the setup & management of AdWords and Google Analytics profiles, on page elements analysis, campaign tracking, data quality, desktop vs. mobile traffic reviews, custom dashboards and frequent (daily/weekly/monthly) reporting as requested. Full transparency is our focus when it come to the analysis, reporting of results, and formation of a future plan from these results.

Backlinks Review – Inbound links to your website are a huge indicator to search engine algorithms that the content of your site is worth linking to. We audit and review the backlinks pointing to your site, the internal linking structure between your pages, and clean up the quality of links to help your establish a better reputation of trustworthy links. Never buy links – they are easily detected as untrustworthy, and your site will be penalized as a result.